Fancy a Pint?

"Fancy a Pint?" is a fun and eye-catching campaign aimed at 17–25 year olds, encouraging them to donate blood by playing on the idea of grabbing a pint. Some of the visual identity was created using letterpress printing, which gave the project a bold, handmade feel. I don’t usually work with traditional print techniques, so it was a fun challenge and a change from my usual digital approach.