Relive

Relive is a campaign which reframes Meta Quest as more than just a gaming device, but as a way to step back into meaningful memories. This campaign invites people to revisit past family trips through the power of VR. Virtual Reality can feel overwhelming or daunting - especially for older audiences. By tapping into nostalgia and familiarity, the campaign makes VR feel approachable, warm, and personal. With the use of real holiday images paired with light, humorous copy, Relive shows that users can immerse themselves in images and videos from past trips.